11% of Internet users block display ads, so you have to work harder to make sure people click when they see them. And great display ads are all about the visual. Don’t underestimate the power of design. 50% of companies say design plays an important role in how they achieve success. 5 Design Principles After all, design influences first impressions and how consumers perceive your brand. Of course, not all marketers or small business owners who want to run display campaigns are design experts. So let’s look at how you can up your design game by applying five key visual design principles to create high-performing display ads.
The basis of a good advertising is the structure.
And there are best practices you should follow when designing your ad. The Interactive Advertising Bureau says display ads should be “distinguishable from regular web page content and the ad unit should have Special Database clearly defined borders and not blend in with regular web content.” They also say that the ad size should be flexible as people can view your ad on different sized screens. 5 Design Principles Google offers various ad sizes, from half-page ads to leaderboards and large mobile banners. The top three ad sizes in terms of performance are 300×250 (medium rectangle), 336×280 (large rectangle), and 728×90 (leaderboard).
Therefore, you need to ensure
You have a solid and flexible structure to adapt to each format, paying special attention to the highest performing sizes. To do this, think about the fundamental elements of a display ad. Each ad must contain four main components: ad-elements-design-principles 1. Your logo or company name. 2. A value proposition. 3. An image or visual representation of your service. 4. A CTA button What is the BO Directory best way to organize these items? Naturally, your value proposition and CTA are the most important. One company found that optimizing their CTA landing page led to a whopping 245% increase in leads.