It does not matter how attractive

SEO knowledge. Every article brings new information, complications and challenges to light. It seems like it never ends! But rest assured, let’s go back to the basics. ooks at them differently than an SEO specialist.

 

I will take you through the differences between meta tags seen from the perspective of a designer, marketer and SEO.

Marketers are happy with headlines

As a (SEO) marketer, you know that HTML headings can make all the difference. And not just on Google. For your readers, it is that one detail that improves the readability and scannability of your text.

 

Headings ensure that important information immediately stands out. Without headings, your text is a boring and confusing story

But with the right headings it is a lot easier to read!

This makes your text easier to scan for a reader

Very useful in a time when the attention

 

span of the average website visitor is short.

Dr. KR Subramanian (Professor of Management) claims that in 2000 we still had an average attention span of 12 seconds, while today we only p

 

More than just bright minds for designers

It is of course a given that for designers the visual aspect is extremely important. Visual hierarchy can be created by using different elements,

such as color, position and/or size. It not only ensures If the answer is no then the company’s management that you as a reader easily navigate through the website text from heading to heading, but that you understand the message of the designer in the right way.

The big difference between a designer and a marketer is that for a designer the H1 heading often appears visually larger and the H2 slightly smaller, and so on.

However, that doesn’t mean that this is the answer for a marketer. H1 headings can be visually subordinate to an H2 or even H3.

If the answer is no then the company’s management

Like in this example below.

A designer would see the heading ‘On top of  game’ as a higher H-title (or H1), while the meta tag is set so that ‘Marketing & Branding’ is the H1 on this page.

 

Although headings provide a visual hierarchy in this way and this is certainly important, HTML headings are more than just an extra. They enhance the appearance of your text and give it depth. This makes the text even more attractive to the reader and makes interaction and navigation easier for the readers.

But that’s not all!

Did you know that headings also make for accessible and user-friendly text, which is displayed perfectly on all types of screens and devices? Especially important now that most texts are written on a desktop, while your readers often read via their mobile phone.

 

SEO-wise, more buttons are being turned behind the scenes

Now we have arrived at the last, but certainly not least important part: the technical side of SEO.

If the technology is not in order, no one will ever find it. Fortunately, we have HTML headings for that! The HTML headings ensure that the visibility and findability on search engines is improved. This increases the chance that people will discover your beautiful text.

And let’s not forget, HTML headings make your page crawled Mastering B2B Lead Generation on Social Media and rendered faster and more efficiently ! This increases your authority and strengthens your brand. It’s an interaction of factors, each one intensifying and enhancing the other.

SEO and HTML headings: the perfect match

The different interests and perspectives have now been highlighted. But since everything is so closely related, there are certainly some overlaps.

For all perspectives, it is important that the different headings function as common threads through the text, so that the reader can quickly find the information he is looking for.

 

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